Which form of communication has the significantly higher impact?

Non-verbal cues have a significantly higher impact on communication because they encompass body language, facial expressions, gestures, and tone of voice, all of which can convey emotions and intentions that might not be fully expressed through words alone. Research in communication studies suggests that a large portion of interpersonal communication is driven by non-verbal factors. This form of communication often resonates with audiences on a subconscious level, reinforcing or even contradicting the verbal messages being presented.

For example, a speaker may convey enthusiasm and confidence through their gestures and facial expressions, which can enhance the effectiveness of their verbal communication. In scenarios where trust and rapport are crucial, such as leadership or negotiation settings, non-verbal cues can greatly influence how the message is received and interpreted by others. Thus, while written messages, verbal delivery, and visual graphics are important components of communication, non-verbal cues often serve as the most powerful influence in establishing connections and conveying meaning.