What percentage of what you say comes from how you say those words?

The correct answer reflects the understanding of how non-verbal communication influences the interpretation of spoken words. Research indicates that a significant portion of communication is derived from tone of voice, body language, and other non-verbal cues rather than solely from the actual words spoken. It is often cited that around 93% of communication effectiveness is based on non-verbal factors—specifically 38% through tone and intonation, and 55% through body language, with only 7% attributed to the words themselves.

Thus, suggesting that 97% encompasses an understanding that most of communication's impact comes from how words are delivered rather than the words themselves. This highlights the importance of awareness in both verbal and non-verbal elements during communication, making it essential for effective leadership and interpersonal interactions.

The other options, while reflecting varying degrees of the contribution of verbal versus non-verbal communication, do not capture the significant impact of these non-verbal elements on overall communication effectiveness as accurately as the selected answer does.